The Black Friday Bandwagon: Is it for you?

  It’ll be here before you know it.  Black Friday can be a controversial topic, for both retailers and consumers alike. There’s a temptation to jump on the bandwagon but, before you decide to run a Black Friday sale in …

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Business Advice for Busy Freelancers

  We had a fantastic visit with PGA Pro Emma Brown this week, at the The Kendleshire Golf Club, near Bristol. Emma is a busy freelance golf coach, working pretty much around the clock. She approached Crossover’s Mark Hopkins a couple …

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The Power of Brand Champions

  Despite great talent internally and, in our case, (not wanting to brag, but) a genuinely awesome product, without brand champions, do we really know where our business would be? Here, Mark Hopkins talks about our own business advocates, and …

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XMAIL for More Sales .. and Golf Shop Champions

  We are fortunate to have fantastic customers, who are real advocates of XPOS, and other solutions we provide. These are the customers who tell their friends about us, support us on social media, and even put themselves forward to …

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Creating a Buzz in Malmo

We’re in Malmo this week, with partners from the Swedish buying group, Golfstore. It’s a packed show and great to see so much positive enthusiasm about the new-look XPOS and launch of XMAIL, the great new service for XPOS customers …

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Great Feedback from XMAIL Customers

  “It’s the loyalty for me. I don’t market outside my golf club. I’ve tried that, but I’ve realised I’m much better off trying to keep the 500 people who walk past my pro shop door. If I disengage them, …

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XPOS for the Ultimate Sales & Stock Management EPOS

Every business needs a good till but that alone won’t help you reach your goals. Your electronic point of sale, or EPOS system, should give you the information you need to make the best buying decisions, along with much more …

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OCTOBER PRO SHOP: RETAIL TIPS

Not always the biggest month for golf retailers, October tends to signal the end of summer and, with the Ryder Cup now behind us, can feel like the death of the season. Whether you’re an experienced retailer, or brand new, …

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Market Review for August and Advice for Retailers

  Mark and Jules are back with great retail advice, using the August stats and sales data, taken at point of sale in hundreds of pro shops around the UK. Phew, well, it’s generally good news and great to see that …

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