January Pro Shop: Retail Tips

  January is usually the second-lowest month in terms of sales for golf shops, and only just sits off the bottom slot because of promotions running during the month. Panic not. A quiet shop is the perfect opportunity to set …

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Resounding Retail CPD Success

  We held the first ever retail skills seminar the PGA Training Academy yesterday. Thanks to everyone who came along, got involved, and took part in discussions. There was a genuine feeling of openness and camaraderie, and it was great …

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Get Set for 2019

  With the build-up to Christmas well and truly underway, most retailers are trying to maximise their sales and take advantage of all the festive fervour. I’ve seen some great promotional efforts in golf clubs around the country. It’s amazing …

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Beware the Pitfalls of Customer Credit

  So, a customer comes into the pro shop and spends £300 of the credit he has in his account on a new electric trolley. But hang on! That credit’s been sitting there for months and you spent it on …

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Second Date for Sell-Out CPD

  There’s been great interest in this new, first-of-its-kind workshop, run by Crossover’s retail expert Mark Hopkins and Advanced PGA Pro David Fulcher. With the December CPD filling up within a day, we’re delighted to announce our second date on 21 …

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December Pro Shop: Retail Tips

  December is never the best month for golf shops when it comes to sales statistics, but it does tend to fare better than January, February and November, largely because people will be looking for Christmas presents for their golf-loving …

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When Credit’s Due

  It’s often over-looked, or forgotten, and rarely considered a problem, but customer credit can be as much of a threat to your business, as bad debt. We all know the dangers of debt, which, if left too long, can …

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Brexit Today:Advice for Golf Retail

  Last week was a busy week in British politics, with most of us avidly watching the news to see the latest Brexit events and reactions.   After the resignations and letters of no confidence, it’s easy to become disillusioned and a …

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When a Brand goes Direct to your Customer

  Thanks to Head PGA Pro Michael McCrudden from Roe Park Resort in Northern Ireland, for this Tweet: “Hi Phil, any chance of a blog post on how to deal with suppliers going direct to consumer and cutting out/by-passing bricks …

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New CPD for Retail Skills

  This December, you’re invited to a first-of-its-kind workshop that will vastly improve your retail skills and take you on the road to a more profitable business. Big promises?  Here, we catch up with one half of the delivery team …

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