Beware the Pitfalls of Customer Credit

 

So, a customer comes into the pro shop and spends £300 of the credit he has in his account on a new electric trolley. But hang on! That credit's been sitting there for months and you spent it on new stock for the shop ages ago. It's December and sales are slow. So, the fact that £300 of hardware has just left the shop and you've got nothing to show for it, REALLY hurts. What do you do?

In this short video, Mark and Jules are back with more great advice for retailers.

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