Think differently about old stock! For golf retailers, January is all about clearance and cash generation. If you have had a stock item worth £100 in your shop for a year, what do you think it's REALLY cost you? At least an extra 30% probably.
If you'd invested your £100 in an item that sold, you could have re-invested the profit to buy more stock; sold that, re-invested that profit; sold that, re-invested that profit....).
Of course, the key is not to end up with excess stock at the end of the season. If you do have old stock, now's the time to clear it out to make space in the shop. The Golden Rule is that no stock should "have a birthday"...and ideally, you'll be turning stock over every 3-4 months.
If you think you'd benefit from a Business Service Review from our retail experts, get in touch.