SPOTLIGHT ON ANDY KENNY, SYNERGY GOLF

 

Synergy Golf is a professional golf operations and services company specialising in course maintenance and club management.  We support clubs of all types and sizes, from smaller public golf courses to large resort destinations and everything in between.

Technology plays a vital role in how we operate and it’s essential that our systems can stand up to what we need them to do.

The implementation of Xpos forms a core part of our overall formula at Synergy Golf and that’s probably the best complement I can pay it.  My role is to make the big tech decisions and, for many years now, I’ve entrusted Xpos as our Epos provider. We use the system from its very basic capabilities through to a programme that drives everything: bar, driving range, golf shop and green fees. We lean on it heavily but trust it implicitly. This trust is not only based on the knowledge that Xpos is a highly advanced technology company, but also that they continue to invest in their support for clients.  This was a key factor in our decision to move away from previous vendors who could not deliver the same support.

Other providers will tell you they do what Xpos does. But they don't. There isn't another Epos solution that is entirely fit for purpose for golf - not for our group anyway.

We are in the process of moving to the cloud software venue by venue. The transitions have been seamless and we’re excited to onboard the remaining locations as the cloud program introduces more features.

 

Managing Anywhere 

As a multi-course management company, one of the best things of the cloud software is being able to see everything from our head office. Remote access has been a game changer and we can now report through the cloud without the need to bother the club mangers directly for information.

"My role is to make the big tech decisions and, for many years now, I’ve entrusted Xpos as our Epos provider".

Xpos allows us to learn about our businesses, to train better, to increase profitability, to manage our reporting well.  Some of our venues are hundreds of kilometres away from our head office so it's great to have this access at our fingertips.

 

Supportive Service

One of my pet hates is a larger provider who doesn’t offer the support we need. We have a great relationship with the Xpos Support team: people like Dave Grant. Even if it’s a mistake we’ve made, the team is always helpful and very easy to deal with. If you have an appointment time, they’ll show up. When you compare that to some of the other providers, that just doesn’t happen.  Especially for us in Ireland - sometimes we can find it hard to get good service.

"Other providers will tell you they do what Xpos does. But they don't.".

If we have run into challenges, it’s fixed immediately. Sometimes the measure of any business is not what they’re like at their best, but at their worst.  They’re equally as good at their worst as their best. We’re very grateful.

 

Integrating Plans

With the transition to the cloud, Xpos is going to become easier to integrate with and we're really looking forward to that.  One of our goals this year is to introduce Xcaddie across our businesses. Members want to see their balances and we'd like to use it to help drive more sales and generate interest and revenue.

We're also keen to look at Xeft, the integrated payment solution, we are keen to see how these new developments will support our businesses.