As we reach half way through 2016, now is a good time to provide you with the latest market figures for the golf retailing industry and where we stand in comparison to last year.
While the sun put on a decent performance for a couple of weeks the start of the summer, it hasn’t all been great news according to our latest data report for June. Figures are suggesting that less people played golf this June compared to last June, this is indicated by a general decline in the sales of Consumables across the total market, as well as through the separate channels.
The on-course market saw a decline of -2.6% but the off-course market saw growth of +7.5% so it’s not all doom and gloom!
Clearly spurred on in preparation for some of the great golfing contests we’ve seen, the golf retail market saw +1.4% growth in £ sales value in June, compared to June 2015. Overall, spend is up 2.9% in value and 2016 on a whole has been up versus 2015.
Looking at the 2016 half year figures, it’s a similar picture with the overall market showing growth (+3%), but again this is driven by the off-course channel (+11%), with the on-course showing a YoY decline of -3%.
In terms of products, clubs are showing an increase in sales value in the overall market, with Wedges, Irons and Putters all showing growth, with Woods the only club type showing decline (-3%). Other categories showing half year growth are Shoes (6%), Bags (4%) and Apparel (8%).