"It's the loyalty for me. I don't market outside my golf club. I've tried that, but I've realised I'm much better off trying to keep the 500 people who walk past my pro shop door. If I disengage them, I'm struggling. But if I can keep them coming back, then I'll have a great business". Simon Wood, Head PGA Pro from Scraptolf Golf Club, has been using XMAIL for a few weeks and has already received really positive feedback from customers.
Simon says, "A couple of years ago, a customer pulled me up on the fact that I'd sold him a set of clubs, but hadn't followed up later, to see how he was getting on. I made a mental note to get better at that but, like other pro's, I'm just too busy. Remembering to get back to customers is difficult, which is why XMAIL is brilliant, as emails are automatic so I don't have to think about it".
Thanks to Simon for his feedback. If you'd like to know more about XMAIL please get in touch today. It's easy to install, and affordable too, at only £15 a month for XPOS users.